House and neighborhood characteristics can positively influence the sale of your home, but what about the words used in the listing? The right turn of phrase could help your property sell quickly, but choose less descriptive terms and you may find it on the market indefinitely. Write an effective listing with the following tips:
Choose Your Words Wisely
One analytics firm reviewed the word choices of a million listings that closed in 2016. Phrases like “open concept” and “natural light” closed more quickly, while listings with “ceramic tile” and “two story” stayed on the market longer. Analysts also found that four word pairs associated with quick closings included “fence” references, indicating that privacy may be a top priority for buyers.
Tell Stories With Emotion
Capture potential buyers’ senses with your words, and try to paint a picture of what it would be like to live in the home. A claw-foot tub becomes a place of solace from the daily grind, and a large yard transforms into a buyer’s new outdoor respite. Need help? We strongly advise you to consider enlisting a professional who is familiar with what’s selling to help write your listing. Here at Leisa Erickson & Associates, we’d be happy to help you with all of your listing needs.
Highlight Brand Names
Don’t focus solely on basics such as square footage and the number of bathrooms. Instead, identify brands that will stand out from the competition. Everything’s fair game — from appliances to fixtures to interior designers or architects who helped with your last renovation. You can feel comfortable name-dropping here.
Create Longer Listings
The 2015 book “Zillow Talk” found that listings as long as 250 words tend to sell at higher prices. And to help grab a potential buyer’s eye, give particular attention to the first 10 words.
Before putting your St. Petersburg home on the market, get in touch with either Matt, Leisa, or with our well trained Buyer’s Agents for help in crafting a well-worded listing. You can reply to us by filling out a contact form, or you can go old school and give us a ring at 727-580-4043 for specific advice. A sale may hinge on it!
Here’s an example of our Luxury Just Listed postcard for one of our NEW Listings.
Like what you see? We market our listings in many ways, contact Leisa Erickson & Associates TODAY and interview US before you decide to list!